2023 Report

Roles and experience

Product design dominates, individual contributors are the norm, and many designers are career switchers with more total work experience than design-specific experience.

Published June 1, 2023 · Singapore, Malaysia, Indonesia, Philippines, Vietnam

Roles and experience

Job titles

Designers reported a wide variety of titles, but nearly 90% included the word "design." Over half (50.7%) featured "UX" and 25.3% had "UI" in the title. Around 40.8% of job titles indicated some level of seniority, suggesting that formal levelling is common but not universal across the region's design industry.

Chart proof

Job title distribution

Respondents by current job title (N=323, all markets). Product Designer is the largest named title, with most responses falling into Other.

View data table
Job titleRespondents (N=323)Share (%)
Product Designer 3310.2
UX Designer 257.7
Senior Product Designer 185.6
UI/UX Designer 185.6
UX Researcher 103.1
Product designer 92.8
Senior UX Designer 92.8
UIUX Designer 72.2
Other 19460.1

Career level distribution

Individual contributors make up 87% of respondents, with the remaining 13% holding people-management titles from manager through vice president.

Chart proof

Career level distribution

Junior ICs are the largest single cohort here, and management stays a narrow track rather than the ladder's default endpoint.

View data table
Career LevelRespondentsShare (%)
Junior IC 10131.3
Mid-level IC 7623.5
Senior IC 7222.3
Lead / Staff / Principal IC 329.9
People Manager 278.4
Director 113.4
VP 41.2

Primary field of work

Product design dominates the field-of-work split; every other category, from research to design operations, sits in single digits.

Chart proof

Field of work

Respondents by primary design discipline (N=323, all markets)

View data table
DisciplineShare
Product design 67.5%
Research 7.4%
Design leadership & management 6.8%
Graphic/marketing design 4.6%
Content design/writing 4.0%
Design operations 2.5%

Experience

The self-assessed picture matches the topline numbers: 48.4% of respondents describe their design experience as little to some, and 22.9% put it at exactly one year.

Chart proof

Years of design experience

Respondents by years of design experience (N=323, all markets). Almost half have three or fewer years of design experience.

View data table
Years of design experienceRespondents (N=323)Share (%)
0–3 years 15247.1
4–6 years 7523.2
7–9 years 4614.2
10+ years 5015.5

That two-year gap between the medians is the throughline for career switchers: design tenure alone undersells the professional experience they bring into a role.

Chart proof

Design experience vs total working experience

Median design experience is 4 years and median total working experience is 6 years, derived from responses (N=323, all markets). Each point is one design-experience/total-experience pairing; point size shows how many respondents share that exact pairing. The dashed diagonal marks where design experience equals total working experience, and the dashed guides mark the two medians.

View data table
Design × total YOE bandRespondents (N=323)Share (%)
Design 0–3y / total 0–3y 9429.1
Design 0–3y / total 4–6y 3711.5
Design 0–3y / total 7–9y 92.8
Design 0–3y / total 10+y 123.7
Design 4–6y / total 0–3y 51.5
Design 4–6y / total 4–6y 4313.3
Design 4–6y / total 7–9y 113.4
Design 4–6y / total 10+y 165.0
Design 7–9y / total 4–6y 20.6
Design 7–9y / total 7–9y 268.0
Design 7–9y / total 10+y 185.6
Design 10+y / total 4–6y 10.3
Design 10+y / total 7–9y 41.2
Design 10+y / total 10+y 4513.9

Education

Bachelor's degrees are the norm; master's and diploma holders form a smaller but sizeable minority.

22.3% have no formal design education at all, suggesting design credentials are not a strict prerequisite for entering the field.

Chart proof

Highest level of formal education

Respondents by highest formal education level (N=323, all markets). Two-thirds hold a bachelor's degree. Master's and diploma holders each make up roughly 14–16%.

View data table
Education levelRespondents (N=323)Share (%)
Bachelor's degree 21466.3
Master's degree 5015.5
Diploma 4413.6
High school/secondary 92.8
Doctoral or higher 20.6

Most respondents took a single route into design: 51.4% relied on just one form of design education, while 17.3% combined two different pathways, for example pairing formal study with a bootcamp or certification.

Chart proof

Design education pathways

Share of respondents who selected each learning pathway, out of 323 responses.

View data table
PathwayCountShare (%)
Formal design education 16149.8
Online certification 9429.1
Bootcamps 9027.9
In-person certified courses 3611.1
No formal design education 7222.3

Chart proof

Design-related education

Restored yes/no split for raw column 12 using the original report's intended grouping.

View data table
AnswerCountShare (%)
Yes 26381.4
No 6018.6

International experience

28.5% of respondents have lived and worked in another country. This international exposure is one of the strongest compensation predictors: an 85.5% premium over locally-only careers.

Chart proof

Lived and worked abroad

Whether respondents had lived and worked outside their home country, out of 323 responses.

View data table
AnswerCountShare (%)
Yes 9228.5
No 23171.5

Where this sits in the conversation

  1. Overview

    2023 report
  2. Landscape

    Demographics
  3. Landscape

    Roles and experience you are here
  4. Landscape

    Compensation
  5. Landscape

    Company landscape
  6. Sentiments

    Sentiments: negotiations and pay
  7. Sentiments

    Sentiments: work setup
  8. Sentiments

    Sentiments: career progression
  9. Singapore deep dive

    Analysis: gender 🇸🇬
  10. Singapore deep dive

    Analysis: experience 🇸🇬
  11. Singapore deep dive

    Analysis: company 🇸🇬
  12. Singapore deep dive

    Analysis: education 🇸🇬
  13. Close

    The first count