2024 Report

Offer & negotiation

Negotiation behaviour, confidence, and salary pressure among designers.

Published March 15, 2025 · Indonesia, Singapore, Malaysia, Vietnam, Thailand

Offer & negotiation

Just over half of designers, 52.5%, actively negotiate their compensation when receiving a job offer, fewer than the share who say they feel ready to. That gap between confidence and action is the more interesting number here.

Chart proof

Negotiation for current total compensation

Share of designers who actively negotiate their total compensation offer.

52.5% of designers negotiate their compensation, and among those who do, 79.5% achieve some increase.

52.5% of designers negotiate their compensation, and among those who do, 79.5% achieve some increase.

Evidence ID: evidence:2024-negotiation

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CategoryRespondents (n)Proportion
Negotiate 93852.5%
Do not negotiate 84647.5%

Chart proof

Negotiation for current total compensation by level of seniority

Negotiation rates by career stage, showing the sharp increase from junior to senior levels. Based on N=1,797 responses.

Senior leadership negotiates at 82.6%, more than double junior designers (39.1%), with mid-level at 53.6%.

Senior leadership negotiates at 82.6%, more than double junior designers (39.1%), with mid-level at 53.6%.

Evidence ID: evidence:2024-negotiation

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LevelNegotiation rate
Junior 39.1%
Mid-level 53.6%
Senior leadership 82.6%

Chart proof

Negotiation outcomes

Distribution of negotiation outcomes.

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OutcomeRespondents (n)Share
5–10% increase 23925.6%
11–20% increase 18320.0%
>20% increase 18519.8%
<5% increase 13515.0%
No increase 19120.5%

Chart proof

I feel confident in my compensation negotiation skills

Distribution of negotiation confidence levels (1–7 scale) across all designers. Based on N=1,775 responses.

65.9% of designers rate their negotiation confidence at 4 or above, but high confidence (6–7) is reported by 22.2%.

65.9% of designers rate their negotiation confidence at 4 or above, but high confidence (6–7) is reported by 22.2%.

Evidence ID: evidence:2024-negotiation

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Confidence levelProportion
High confidence (6–7) 22.2%
Moderate confidence (4–5) 43.7%
Low confidence (1–3) 34.1%

Chart proof

Asked to provide salary information before offer

Share of employers requiring past salary disclosure before making an offer.

58.1% of employers still require past salary disclosure before an offer, a practice that persists despite growing pushback.

58.1% of employers still require past salary disclosure before an offer, a practice that persists despite growing pushback.

Evidence ID: evidence:2024-negotiation

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Employer requirementRespondents (n)Proportion
Required disclosure 1,03358.1%
No requirement 74141.9%

Whatever the guidance says, most employers still ask what candidates earned last.

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I felt pressured to provide my past salary information to progress forward when interviewing

Perceived pressure level to disclose salary history during the interview process.

70.3% of designers report moderate to high pressure (ratings 4–7) to disclose their salary history in order to progress.

70.3% of designers report moderate to high pressure (ratings 4–7) to disclose their salary history in order to progress.

Evidence ID: evidence:2024-negotiation

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Pressure levelRespondents (n)Proportion
Moderate to high pressure (4–7) 72170.3%
Low pressure (1–3) 30429.7%

Chart proof

Instances of declining to provide past salary information

Outcomes for designers who attempted to decline salary disclosure.

Among the 44.4% who tried to decline salary disclosure, 8.8% consistently succeeded — 55.6% were never able to decline.

Among the 44.4% who tried to decline salary disclosure, 8.8% consistently succeeded — 55.6% were never able to decline.

Evidence ID: evidence:2024-negotiation

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OutcomeRespondents (n)Proportion
Never able to decline 57055.6%
Sometimes successful 36535.6%
Always successful 918.8%

Asking is not the same as winning. One in five designers who negotiate still walk away with nothing to show for it.

Commentary

Job offers and pay conversations show a negotiation gap.

  • While 79.5 percent of designers who negotiate succeed in getting a better offer, 52.5 percent try to negotiate. This suggests barriers that go beyond confidence alone.
  • Many companies still default to 'previous salary plus 20 percent' instead of using clear, published pay ranges, especially outside Singapore. Salary history disclosure remains a persistent challenge for designers across the region.
  • Cultural factors (like avoiding conflict) and personal situations (like visa status) might affect whether people feel they can negotiate.
  • More people are becoming aware of market pay rates through shared data, though some companies resist this transparency.

What this means for you

If you're a designer

  • Use market data and community knowledge to build confidence in pay discussions.
  • Find ways to discuss pay that feel comfortable with your cultural values.

If you're leading a team or organisation

  • Consider how your pay practices work for people from different cultural backgrounds.
  • Think about how to help team members feel comfortable discussing pay.
  • Consider how unclear pay ranges might affect hiring and keeping good designers.
  • Weigh the costs of keeping things as they are versus being more open about pay.
Evidence and further reading

Evidence used in this section

  • 52.5% of designers negotiate offers, with senior leaders 2.1x more likely

    Regionally, 52.5% of designers actively negotiate job offers. Senior leaders are 2.1x more likely to negotiate than junior ICs. The typical increase achieved through negotiation is 5–10%. Salary history disclosure remains a persistent issue affecting outcomes.

    2024-negotiation · public

Further reading and context

Questions worth exploring

How will more open discussions about pay affect the previous salary plus 20 percent practice?

Worth exploring next

  • What should companies do to make pay talks easier for everyone?
  • How can we respect cultural differences while ensuring fair pay?
  • Will budget cuts make pay differences bigger or smaller?

Where this sits in the conversation

  1. Overview

    2024 report
  2. Landscape

    Demographics
  3. Landscape

    Roles & experiences
  4. Landscape

    Compensation
  5. Landscape

    Company landscape
  6. Sentiments

    Offer & negotiation you are here
  7. Sentiments

    Career progression
  8. Sentiments

    Value of design
  9. Sentiments

    Job market
  10. Singapore deep dive

    Singapore deep dive
  11. Close

    The conversation continues